Apple Newton / by Nick Kamboj

The prior incarnation of the Apple iPhone was the Apple Newton.  A device which nearly twenty years prior to the advent of the Apple iPhone was a dismal failure of the Apple Corporation; however, Apple’s insight into future trends of technology development as well as consumer preferences paved the way for Apple’s iPhone product roadmap which revolutionized the consumer mobile telecommunications landscape. 

Through innovative design and avant-garde marketing, Apple was able to essentially reinvigorate the Apple Newton to the iPhone that it is today.  The purpose of this story is to demonstrate that sometimes the success of an organization is not predicated solely on  the implementation of cutting-edge technology but its vision and its utilization of supporting resources such as people, processes and marketing, which can eventually propel a company to unprecedented accomplishments.